How to Save Money at the Mall by Paying More for Merchandise, Not Less
Posted August 02, 2018 09:02:00 As a retailer, I think it’s important to recognize the importance of quality merchandise to consumers.
But what I don’t see in a lot of stores is a great deal of attention paid to the quality of the items themselves.
I have been trying to make this happen with my own store, and I think I’ve come up with a solution.
The process is simple: buy the merchandise that I sell at the store, but then buy more of the same items.
The items that I do not sell will be labeled “shopping cart,” or “sales,” or some other name that makes the most sense to me.
My philosophy has been that we should never sell the same thing twice.
So for example, if I want to buy a $5 box of clothes from a store in Las Vegas, I should buy a bunch of other items from my store, including more shirts and sweaters and more dresses and more hats.
These items are labeled “sale,” but they are all in the same place, which means the customer has no idea what the difference is between the items.
And if you want to get more out of your salespeople, you should get rid of those boxes.
So, for example: If I want a $25 box of jeans, I can buy one more pair of jeans at my store and get another $25.
If I wanted a $40 box of shoes, I could buy another pair of shoes at my site and buy another $40.
I’ll buy a box of clothing that I want at least twice as much.
This system saves me money in the long run.
I can’t promise that this will solve all your shopping problems, but it’s a start.
In the next few weeks, I’ll be doing more research on how I can apply this concept to my store’s website, so stay tuned.
For now, I’m excited to be working on my next book, The Perfect Retailer, and am looking forward to sharing it with you!
This article was written by Erin Fung, a Certified Retail Associate, and originally appeared in the August 2, 2018 issue of Fortune.