In an effort to diversify the wine industry in New Zeland, the Government is encouraging retailers to sell wine in bottles as well as other products such as coffee and beer.
A new online wine shopping portal is being rolled out to promote the move, which will be used to promote wine in all forms of retail outlets and to help retailers find suitable places to stock and sell the products.
The site will offer a variety of different categories of wine, including red, white, and sparkling, with the option of purchasing in bulk, which is not available in supermarkets.
“Wine in bottles is becoming more popular in the region, so we have decided to expand this,” said Minister for Food, Health and Agriculture Mark Thompson.
“The new Wine Carton will be a great way for retailers to increase their wine sales and to attract more consumers to their outlets.”
Wholesale wine sales are expected to grow in New South Wales in coming years.
The Government wants to ensure that retailers are able to sell their products in a variety, and to support the growth of wine and other beverages in New New Zealand.
“The new portal will be open from Monday April 11, with a full list of new wine categories and price ranges being available on Monday.
As the country’s wine industry continues to grow, we are also keen to help increase the level of investment in our wine sector.””
We want to ensure we are providing our retailers with the support and opportunities to make their businesses successful,” Mr Thompson said.
“As the country’s wine industry continues to grow, we are also keen to help increase the level of investment in our wine sector.”
For more information about wine, visit the New Zemanian Wine Council website.
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