This week, Coca-Cola will be airing an advertisement in which the brand says it wants to be a “world leader in the clean energy industry.”
The ad is part of the campaign, which the company says has been the catalyst for the brand to become more transparent about its business practices.
“Coca Cola wants to help Americans and the world understand how our business is working for them and for our families,” the ad says.
“We’re proud to say that we are the first American company to use the term ‘clean energy’ to describe our products.”
The ads come as Coca-Colas efforts to build a clean energy portfolio and increase its global footprint has received more scrutiny from regulators and consumer groups.
A number of recent lawsuits have challenged the company’s business practices, including a class-action lawsuit brought by a consumer advocacy group.
The U.S. Food and Drug Administration recently announced it was cracking down on the company for its sales practices, saying the company was not following a standard of care when it came to protecting the public health.
The agency said it found several ways in which Coca-colas products violated the law, including using harmful ingredients that are not listed on its labels.
Coca’s business is booming as it tries to become a leading player in clean energy.
It recently opened a new facility in the U.K., the first in the world, and recently opened another plant in Indonesia.
The company is also investing $1 billion in a carbon-neutral manufacturing facility in China, according to Bloomberg.
“We are committed to making sure that we can be a leader in clean and renewable energy,” Coca-co President Dan DiGiovanni said in a statement.
“With this campaign, we want to send a clear message to the world that Coca- Colas is the cleanest, most responsible, most trusted brand in the global marketplace.”